The Macy's Dream I Didn't Know Came True: "Wait a minute... It did." Just not on 34th Street in New York, but on a porch in Wisconsin. by Julianna Rowe
When I was young, I had a dream. I wanted to live in New York City and design the big display windows at Macy's. I never had any formal training. Looking back, I probably couldn't have done it professionally. But in my mind, that was where I belonged. I imagined creating scenes that made people stop, smile, and look a little longer.
Years later, in the 1980s, I was living in Longview, Texas. One Christmas, my family was driving around looking at lights and decorations when I saw something that stopped me in my tracks. It wasn't expensive. It wasn't fancy. Someone had created a beautiful Christmas display from painted sheets of plywood. I stared at it and said something that I still remember today:
"Look at how happy that makes people."
That was the moment. Not Macy's..Not New York.That Christmas display because I realized that's what touched me wasn't the display itself. It was the happiness it brought to the people who stopped to look at it. I knew then that I wanted to do that too.Over the years I created painted cutouts, porch displays, holiday scenes, and seasonal decorations wherever I lived.
Some people probably thought I was just decorating. But I wasn't. I was trying to create a moment. A smile, a memory, and a little bit of wonder in someone's ordinary day.
Today I live one block from downtown. My apartment sits near a four-corner stop, and every year people ask:
"What will she create this year?"
They slow down and look.They smile and some come back for a second look. And suddenly I realized something. A Macy's window display is really just a story told without words. It isn't about selling merchandise. It's about creating a feeling. A little bit of joy. A little bit of wonder. A moment that brightens someone's day. And that's exactly what I've been doing all along. Not in New York City. Not behind the famous windows of Macy's. But on a little porch in Wisconsin. The scale changed. The dream did not. For years I thought my dream never came true because I was looking for it in the wrong place. What I finally understand is that my dream was never really about Macy's. Macy's was simply the biggest stage I could imagine. The real dream was to create something that made people happy. Maybe that's why I've written books. Maybe that's why I've written songs. Maybe that's why I started The Happy News Lady. And maybe that's why I still decorate my porch. Not because life has always been happy. It certainly hasn't. But because I have always believed that even a small moment of joy can matter. Sometimes dreams arrive wearing different clothes than we expected. Sometimes they show up later than planned. Sometimes they are closer to home than we ever imagined, and sometimes, if we're lucky, we realize we've been living the dream all along.
The Happy News Lady


























